SNA Sports Celebrates 35 Years of Athletic Excellence

Author
Amy Deschaine
Date
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1986. That’s the year our founder and president, Jim Peterson, set out to provide superior sports equipment for teams at all levels of competition—high school, collegiate, and professional. And, over the years, SNA has emerged as an industry standard for our ongoing equipment innovations in basketball and volleyball, from offering the first aluminum volleyball posts to designing the first dunk proof basketball backboard.

Our innovation and performance hasn’t stopped. While we’ve been in business for 35 years, our name—SNA Sports Group—is only celebrating its five-year anniversary. Our former name tied us with a European brand, and as our company grew, we felt it best to step out on our own to reflect our strong connection to the athletic industry we’re so passionate about. So we became SNA Sports Group. A different name, but the same superior athletic equipment you know and love.

Our continued success is thanks to customers like you, many who have been with us since the beginning. How many companies can say that? It’s also thanks to our dedicated long-term employees and their commitment to excellence. Each of us are celebrating our own milestones this year.  

EMPLOYEE SPOTLIGHT

Jim Peterson

JIM PETERSON, 35 YEARS
Our founder and main innovator since day one

Amy Deschaine

AMY DESCHAINE, 16 YEARS
Our fearless VP and sales manager

John Conners

JOHN CONNORS, 19 YEARS
Technical sales specialist and all-around product expert

Julie Gorter

JULIE GORTER, 14 YEARS
Sales associate and details specialist