The SNA Story

We’ve always valued superior sports equipment for teams at the high school, collegiate and professional level.  And over the years, SNA has emerged as an industry standard for our ongoing equipment innovations in basketball and volleyball. Outfitting globally renowned events like March Madness and the 2000 Sydney Games, SNA proudly keeps producing better equipment for a better game. 30 years in, we’re only getting started.

Better Equipment for a Better Game.

The SNA story begins over 30 years ago when Jim Peterson founded this company in Grand Rapids, Michigan. Jim and a small group of friends all shared a passion for providing superior sports equipment for teams at the recreational, collegiate and professional level. With a special emphasis in volleyball and basketball, they entered the market as innovators, bringing products to the North American market that later became industry standards-from the first aluminum volleyball posts to the first shatterproof backboard design in basketball.

By 2000, the company established itself as a top contender for equipment design that elevated athletic performance in both basketball and volleyball. That summer, Jim served as company representative for the portable basketball goals at the 2000 Games in Sydney.

Today, our innovation and performance as a company continues. We’ve grown to be far more than a volleyball and basketball company. In 2016, we recognized that growth by changing our name to SNA Sports. While growth has brought change, the things we value have remained the same. Our team still partners with every client to outfit your athletic department with the products that best suit your needs. And we continue engineering and installing better equipment to bring all kinds of athletes a better game.

That’s who we are, and who we’ll always be.