The SNA Story
Leading the Game in Basketball and Volleyball Equipment.
For over 36 years, SNA Sports Group has been a trusted leader in basketball and volleyball equipment for high schools, colleges, universities, athletic facilities, and professional teams across the U.S. and internationally. Our products are engineered for performance, durability, and safety — from advanced basketball systems to professional-grade volleyball systems. Trusted by championship events like NCAA March Madness and the 2000 Sydney Olympic Games, SNA Sports continues to deliver sports equipment that elevates the game at every level.
A Winning Partnership with Bison, Inc.
As a proud sister company of Bison, Inc., we offer an even wider range of athletic facility equipment, including custom full-color wall padding, scoring tables, and more. With a shared commitment to innovation, quality, and safety, SNA Sports and Bison help schools, universities, and athletic programs outfit their facilities with equipment built to last and perform.
Better Equipment for a Better Game.
For nearly 40 years, SNA Sports has been at the forefront of basketball and volleyball equipment innovation, serving recreational programs, high schools, colleges, universities, and professional teams. Founded in Grand Rapids, Michigan, by Jim Peterson and a small group of dedicated sports equipment innovators, our mission has always been to engineer safe, durable, and high-performance athletic equipment that elevates the game for athletes at every level.
From introducing the first aluminum volleyball posts to designing the first shatterproof basketball backboards, SNA has brought industry-defining products to the North American market. By 2000, our reputation as a leader in sports equipment manufacturing was firmly established — a milestone highlighted by our role providing portable basketball goals for the 2000 Olympic Games in Sydney.
In 2016, we embraced our growth beyond volleyball and basketball by becoming SNA Sports. Today, we supply a full range of sports equipment solutions for athletic departments, training facilities, and competitive programs nationwide. While our product line has expanded, our values have not changed — we continue to partner with each client to recommend, design, and install equipment that meets the highest standards of performance and safety.
Trusted by Champions, Recommended by Coaches.
“When it comes to quality service, customer support, and all around business-to-consumer sales, SNA Sports has it all. From the beginning of contact, whether it’s with the sales, art and design, or executive staff, you are treated top notch. I would advise any customer looking for sports equipment to look no further than Jim Peterson and his entire team at SNA Sports. They work above and beyond to make sure you as a customer are fully satisfied with every part of your purchase. You will never want to purchase from any like vendor, if there even is one that compares. We thank Jim, Amy and the entire team for all they have helped us with along the way!”
– Casey A. MacDonald
New Jersey Institute of Technology
Wellness and Events Center